#Tendencias de productos
Martini: the showroom in the heart of Verona
This is where the story of Italian Luxury Interiors by Martini is told 365 days a year
All in one place, a prestigious location in one of the loveliest cities in the world: the Martini showroom is a truly unique experience in which one is completely surrounded and enveloped by luxury. This is where the story of Italian Luxury Interiors is told 365 days a year.
This courageous choice was aimed to create an interactive setting that places the accent on design during the whole year, and not only while the company is present at trade shows and events in the sector. The opening of the showroom is the fruit of a clear, specific strategy, and is primarily designed to welcome the customers in a prestigious setting, in a strategically positioned city such as Verona, thus offering a direct opportunity to learn more about how Martini operates, and the reliable, bespoke approach that has always been its hallmark.
The showroom is aimed at both project designers and end users from Italy and beyond. The aspiration is to replicate the format worldwide, seeking to spread and promote the Italian culture of beauty and facilitate the project design/purchase experience all year round. The project is based on a coordinated study of the layout and the items on display, as well as on-going training and communication synergies able to effectively illustrate all the magic of Martini’s world.
